Mailing Glossary

Business Reply Card

Business Reply Envelope

Business Reply Licence
Licence issued by the Post Office to use business reply facilities

Matching and elimination of identical names from a database

Laser printing both sides of a sheet

A printing process using a jet stream of ink droplets

Laser Printing
The main technique used for the production of printing letters

Optical Character Reading Recognition


Container for a mailing piece eg outer envelope, polybag

Pocket envelope
A type of envelope whose flap lies on the short edge

Printed Postage Impression. An indicia printed in the top right hand corner of mailing envelopes to indicate who the postage carrier is and type of service

A printed sample of work to be checked prior to printing

Lasering one side of a sheet only

Wallet envelope
A Type of envelope whose flap lies on the long edge



dmlink is a direct marketing agency offering database management, direct mail, print management, e-mail, SMS and bluetooth services. Within all of these disciplines we are committed to providing effective activity that brings results to our clients, using the most effective and innovative methods to save cost and add value.


Testimonials 1

From print management to direct mail, the quality of service has never faltered and most of all, their communication is decisive and honest. All of which allow me to worry less about deadlines and more about design.

Champneys Health Resorts.

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