Mailing Glossary

BRC
Business Reply Card

BRE
Business Reply Envelope

Business Reply Licence
Licence issued by the Post Office to use business reply facilities

Deduplication
Matching and elimination of identical names from a database

Duplex
Laser printing both sides of a sheet

Inkjet
A printing process using a jet stream of ink droplets

Laser Printing
The main technique used for the production of printing letters

OCR
Optical Character Reading Recognition

 

Outer
Container for a mailing piece eg outer envelope, polybag

Pocket envelope
A type of envelope whose flap lies on the short edge

PPI
Printed Postage Impression. An indicia printed in the top right hand corner of mailing envelopes to indicate who the postage carrier is and type of service

Proof
A printed sample of work to be checked prior to printing

Simplex
Lasering one side of a sheet only

Wallet envelope
A Type of envelope whose flap lies on the long edge

 
 

Company

dmlink is a direct marketing agency offering database management, direct mail, print management, e-mail, SMS and bluetooth services. Within all of these disciplines we are committed to providing effective activity that brings results to our clients, using the most effective and innovative methods to save cost and add value.

Testimonials

Testimonials 1

From print management to direct mail, the quality of service has never faltered and most of all, their communication is decisive and honest. All of which allow me to worry less about deadlines and more about design.

Champneys Health Resorts.

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